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PWC & Associates was referred to Caddis Branding Agency several years ago. Caddis came highly recommended and now I know why. They took the time to meet with us and determine what was most important to our firm. They put together a program to improve our market share through increased web-site traffic and an improved web-site. We had never received any business strictly through our web-site. Since implementing Caddis' SEO recommendations, we receive regular visits to our web-site and we have new clients that came to us through the internet and our web-site. The Caddis team is a pleasure to work with. They have a very high level of integrity, extensive market knowledge and a strong sense of urgency. I can promise exceptional customer service and increased market share to any company that hires and implements Caddis' recommendations.

Cathy Cook
PWC & Associates
Financial Executive Search

 


 

Branding Identity/Corporate Identity
Brand management is the application of marketing techniques to a specific product, product line, or brand. A properly branded product will increase the product's perceived value to the customer and thereby increase brand franchise and brand equity. Quality customers will continue to support a product or service that is familiar in the marketplace or perceived as a quality brand.

     
     
 

Advertising
Advertisements are designed to generate increased consumption of those products and services through the creation and reinforcement of "brand image" and "brand loyalty". For these purposes, advertisements sometimes embed their persuasive message with factual information. Every major medium is used to deliver these messages, including television, radio, cinema, magazines, newspapers, video games, the Internet and billboards.

     
     
 

Marketing
Marketing is an ongoing process of planning and executing the marketing mix for products, services or ideas to create exchange between individuals and organizations. Marketing tends to be seen as a creative industry, which includes advertising, distribution and selling. It is also concerned with anticipating the customers' future needs and wants, which are often discovered through market research.

Marketing is the process of creating or directing an organization to be successful in selling a product or service that people not only desire, but are willing to buy.

     
     
 

Website Design & Development
For most businesses, a website is the only avenue for a company to display its philosophy, products, services, pricing, images, and contact information. Consider the importance of your web presence... Many if not all of your clients and potential clients expect your website to represent your company's image and branding. Essentially, this is a brochure containing all the details about the company, being seen by the worldwide business community.

     
     
 

SEO - Search Engine Optimization
Imagine that you have the most beautiful website, containing all the right information, with great functionality and friendliness, but... it is nowhere to be found or even got indexed by the three of the most important search engines, Google, Yahoo, and MSN.

Researches showes that most internet users will not look beyond the top 30 listings. If your business relies heavily on internet traffic, then it is critical that you have your website optimized.

     

 


Caddis Branding Agency provides branding/corporate identy, creative services, web design and e-commerce solutions. We are located in Arizona (Phoenix, Scottsdale, Paradise Valley, Prescott, and Prescott Valley), Boston, Worcester, Waltham, Burlington, Cambridge, Framingham, Newton, Watertown, Massachussetts, and Southern California (Irvine, Newport Beach, Orange County).